Tips on Building Your First Website

Tips on Building Your First Website

Every great website starts with an idea. For example, you might want to write about video games, movie reviews, or even tech tutorials. Each of those ideas should also come with a clear goal.

For example, a website focused on tech tutorials might have the ultimate goal of getting people to sign up for an online course or sell a product. Before you get to work on your site, you need to have a concept well ironed out. Otherwise, you’ll flounder around without a goal and waste valuable time.

At this stage, we recommend you do the following:

  • Write down what you want your website to focus on.
  • Define what your site’s ultimate goal is (i.e. making you money, positioning you as an expert in your field, just a hobby, etc.)
  • Imagine who you want your target audience to be.
  • Come up with potential names for your site.

Choose a web building platform
I’m going to recommend the use of WordPress to build the site, simply because it’s easy, quick, has pretty decent built-in SEO, and has tons of customization options available for appearance, security, functionality, etc.

I’m not going to give you a step-by-step guide to building a site with WordPress, because there are thousands of those online already.

Just search Google or YouTube if you need a tutorial on how to build a site with WordPress. It’s a lot easier than you probably think!

You’ll need the following:

  • Domain name, purchased through Papa Internet or other registrar
  • Hosting, purchased through Papa Internet, or other hoster
  • WordPress, free and easy installation often included in hosting
  • A WordPress theme, free or paid

Once you have a basic website built, all you have to do is start adding content. You can create this content yourself, or hire someone to do it for you. Just make sure the content is well-written, grammatically correct, and interesting, because Google has become a lot more strict about the quality of the content it indexes. We’ll talk more about content creation in the next section, so let’s move on.

Content Creation

The content on your site is probably the single most important element of this system for many reasons. Because you won’t be focusing solely on getting traffic from Google, the content on your site must attract the right types of traffic and grab and keep their attention and interest. We’re going to take a look at a few different factors regarding the content on your site.

Content Quality

The quality of the content on your site will have a lot to do with its success—more so than ever before. Not only are web surfers more in-tune with what quality content should be like, but Google also uses quality as a ranking factor.
Google does check the overall content on your site to make sure it’s relatively free of typos and errors, so it’s important to make sure your content is well written.

In addition to this, Google also pays attention to the average length of time a visitor spends on your site, and whether or not they visit other pages of your site. This is known as “bounce rate”. If you have a high bounce rate, it means people are leaving your site without looking at any other pages, which Google takes to mean your content isn’t what people are looking for. This will hurt your rankings.

Google wants to see the average user staying on your site for a good length of time, as well as visiting other pages. Make sure your content quality supports this! Keep in mind that visual content like videos and photo slideshows, along with interactive content like quizzes and surveys, are more likely to go viral and bring in a lot of traffic, as well as getting people to spend more time on your site.

Make sure you include relevant images in your articles, too. Images are vitally important these days. Not only do they make your article more interesting to visitors, but they provide a great way to let people share your content on social media and bring you more traffic. If you don’t include relevant images, you won’t see anything show up on social media, or you’ll see only your site’s logo or background, which could be worse than having no image at all.

Content Length

The length of your content goes hand-in-hand with its quality, at least in the eyes of Google. While it’s been proven that the average surfer these days has a very short attention span, Google seems to thing that very, very long content is “quality”, and short content is not.

It used to be that putting up ten 150-word articles would bring in far more traffic than putting up one 1,500-word article, but those days are gone. These days, content should be long—the longer, the better. Not only that, but Google seems to favor content that is actually updated on occasion—meaning it’s better to add a bit of content to an older article than to create a new one—at least once your site already has a good amount of content on it.

Generally, articles should be at least 500 words, and up to 3,000 (perhaps longer in some cases) is even better. Who knows why Google seems to be so adamant about longer content considering declining attention spans, but as it is, length matters.

Content Variety

Another important factor is making sure you create a variety of content, including various forms of media such as videos, slideshows, and even downloads. You don’t actually have to create videos yourself. You can just embed other people’s videos in your pages. But if you can create your own, it will help you get additional traffic from places like YouTube and Facebook.

Having a variety of posts on your site will help you get more traffic and make your site more interesting, so try to include some different types of content for variety. Aim for having at least ten posts on you site before you attempt any type of promotion or add any affiliate links. This will help you rank in Google, as well as giving visitors additional content to visit, hopefully lowering your bounce rate.

DO SMALL CHARITIES AND COMMUNITY ORGANISATION REALLY NEED A WEBSITE?

DO SMALL CHARITIES AND COMMUNITY ORGANISATION REALLY NEED A WEBSITE?

Does Your Charity or Community Organisation need an Online Presence? 

My simple answer is: YES!

We now live in a digital world where a website is not only necessary but a requirement by every business or small charity and community organisation; big or small. The need for charities and community organisations to grow an online presence is now more apparent than ever if they are to survive. Though there are other ways in which a charity or community organisation can grow their online presence and tap into World Wide Web benefits/audience, having a website is still the most fundamental one.

We all know that charity organisations depend on the generosity of the general public through donations of money, goods and time to carry out their activities or provide services. Given the fact that donations are dwindling and competition getting stiff, majority of the charities especially will have to double their efforts if they are to continue in existence.

Now more than ever, it is crucial for charities to raise awareness, encourage donations and maintain good relationships with their supporters to keep the all-important funds flowing – and that’s why CHARITIES need websites more than ever before.

In an environment where the top 1,000 large fundraising charities receive over 50% of all fundraising income, how does a small charity like yours with little or no fundraising budget tap into other 50% of this donations pot?

Yes, a well designed and functional website will not only help your small charity compete with the large charities for donations but also will help you achieve the following;

Information dissemination and creating Awareness

Charities play a great role in creating awareness, education and information dissemination, but unfortunately, there are hundreds of charities that still struggle to get their message heard. A website is a perfect way to reach out to your target audiences and let them know what you do and why you do it.
Informing your audience what your objectives are or what your charity is trying to achieve is crucial if your charity is to appear relevant and attract support. Better still, if people search your charity up to find out what you do, where you are, and what impact you’re making in the community, they should be able to find you.

A website allows you to educate, engage and inform your audience about what you are trying to achieve, and also to solicit support in the form of donations

Encourage donations online on your website

Putting forward a clear message on what you are trying to achieve is one way of connecting with your audience but clearly highlighting what you want to achieve, how you want to achieve it, and how their support will help you achieve your objectives on your website makes it easier for you to ask for support and get it.

Use real-life stories with images and videos on your website to emotionally connect with your audience and encourage them to donate to your cause.

A well designed website with an ONLINE DONATIONS FACILITY can easily enable you receive donations from your audience at no cost to your charity.

Encourage Sign-ups to your email list

Email is still the strongest and cheapest digital marketing and fundraising channel out there. Some charities use Facebook,Twitter and other social media platforms but why put all your eggs in one basket. You may reach a wide audience with social media platforms but you will lose control over who your message can reach and your relationship with your audience won’t be spared.

Having an email marketing platform with well integrated opt-in forms into your website can help you collect legitimate email contacts which you can then use for your promotions and awareness campaigns.

Sharing Good News

A good website to represent your charity gives your organisation credibility. A website gives you the opportunity to tell the whole world or better still your audience the good things you are doing to the community and why they should support you.

You can do this by proudly displaying testimonials from satisfied consumers of your services or by using BLOGS or ARTICLES to showcase the good work that your charity does, and let the public know how your work has had a positive effect!

Sharing good news speaks louder than anything else and can make your efforts of reaching out to a new wider audience much easier.

Recruitment of volunteers and staff

Your website is a useful marketing platform for promoting and recruiting volunteers and staff. Not only can your charity website be the central platform for advertising and promoting vacancies, but it can also be an effective recruitment tool with the possibility of integrating complex recruitment systems and online application forms.

Promoting charity fundraising events

Volunteer fundraising is still a good way to drum up support, encourage donations and get your supporters involved, no matter the nature of your charity and the services it provides.

Your website is the perfect place to advertise these events, and encourage more people to attend. Integrated sign-up or a booking form into your website can easily help you multiply the number of attendees and also measure the success of your event by knowing how many people attended the event or by requesting feedback

Offering advice and support to your audience

Most charitable organisations exist to offer help or advice because at the heart of every charity are people in need of that help and advice; whether it is victims, patients, children, families or even animals. More often than not, people turn to the web to look for help, support, guidance and advice. As a charity supporting those people, you have assumed responsibility of providing advice, support, help and reassurance to these people.

By offering knowledge and expertise in your chosen field, your website can form a support network and community platform for these people.

Engage and inspire people to make a difference

Making people feel as though they are part of something big will inspire them to want to get involved. By assuring your audience that their help and support will make a big impact on the charity and reaching the end goal, it will give them a sense of importance and increase the likelihood of engagement.

Maintain and grow relationships with your supporters

Maintaining and growing your relationship with your donors and supporters in my view is very important if your charity is keep its doors open. Thanking your supporters for their donations and continued support is important, moreover, it is much easier to get a donation from someone who has donated to you before than a new one .

Making someone feel appreciated can go a long way and turn a one-off donation into a loyal supporter and ambassador. With permission from your donors, putting their credentials on your website and thanking them for their generosity is one of the best ways of expressing your appreciation for their support especially corporate donations.

Conclusion

It is more important than ever for any charity or community organisation to have a strong online presence with a website as their central gateway into the digital world if they are to attract support and continue in existence.

A website hasn’t only recently become one of the greatest fundraising tools but also the best gateway to the web that has a far wider reach than any other form of platform. Your website should be the centre of your charity’s online presence strategy.

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10 REASONS WHY EVERY BUSINESS NEEDS A BUSINESS WEBSITE

10 REASONS WHY EVERY BUSINESS NEEDS A BUSINESS WEBSITE

Living in the digital world, a website is now a necessity for every business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. Your website will be the center of your company’s online presence. Through it, you can advertise your business around the Web on social networking sites and other online forums

1# Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home to go to your business premises.

2# Websites usually provide a map and directions to company`s shops or offices, so that visitors don’t have trouble finding your business location. This therefore helps potential customers to reach your business’s doorstep with ease and increase your sales in the process

3# Another important reason for having a website to represent your business is to give you credibility. By building a website, you are giving your business the opportunity to tell consumers why they should trust you. You can do this by proudly displaying testimonials from other satisfied customers that you have worked on before, on your website. Through this, half of the effort of selling your products to your new customers will be done for you without you lifting a finger

4# When you provide good service or product, positive word-of- mouth about your business is likely to spread which in turn, delivers more new business. It is easier to push this process along with a website because people can quickly check out your business on the internet to prove the claims they have heard.

5# One of the great things about the internet is that the size of your company does not really matter. A website will also help to give the impression that your company is bigger and more successful than it may actually be. There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field in the business world.

6# Websites are available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company’s business hours.

7# A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spent so much time wandering aimlessly in malls looking for stores that are available to shop in. Websites provide a solution to this problem, bringing the shops to you, in the comfort of your own home and let you shop for the products you’re looking for. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

8# With the advent of the internet, the world has now become a global village. Having a website and therefore an online presence allows you to market your business online to a vast number of people both locally and in other parts of the world. This helps your business to compete favorably with large multinational companies and bring in worldwide sales that would be impossible to generate with traditional marketing strategies like television or radio

9# Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain, small businesses forever

10# If you don’t have a website that you can refer potential customers to, they are going to assume that you are a small time company that does not take their business seriously. No one wants to trust a small, unserious company with anything, let alone their money. Once you establish this reputation it is going to be very hard to make sales.

The bottom line is, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain.

We at Papa Internet Services specialize in designing and creating responsive websites for businesses of all sizes. Considering the reasons above, we don’t see why your business should remain a small business forever just because it lacks a professionally designed website that your customers can trust.

Visit www.papainternet.com Today and join the table of big business with a new website that actually makes you money