5 Inexpensive Online Marketing Tips for Your Business

5 Inexpensive Online Marketing Tips for Your Business

A successful marketing strategy is essential to attract new clients, but how can this be achieved without a limitless budget? Here at Papa Internet Services, we know that this can be challenging, so why not try five of our favourite marketing tips that won’t break the bank?

Get in the Game

Running a competition or special promotion can be a good way in which to attract the attention of new customers for very little outlay. Whether you decide to offer give-aways of a new product, discount your prices for a while or run a competition for a more substantial prize, this type of marketing is not only cost-effective, but can also achieve positive media coverage for your firm.

Smart Social Media

Many members of the Federation of Small Businesses have found that utilising social media can be an extremely effective marketing tactic. Not only are the costs very low, but you can use the various different platforms to target different types of customers. In addition, social media allows you to introduce your brand to a wide range of potential clients without geographical restrictions.

Eye-Catching Promotional Materials

Establishing a strong brand identity is crucial in building and retaining customer loyalty. A distinctive logo, robust slogans or tag lines and solid marketing message will help raise awareness of this. All your printed promotional materials should fit with your corporate image, have a strong brand identity and be eye-catching enough to get you noticed. You might also opt for targeted promotional material in different formats to appeal to various client demographics.

Offer Incentives

Rewarding your existing customers for their loyalty is a good way in which to ensure that they continue to support your brand. Loyalty schemes are a simple method of achieving this for very little cost, but you could also consider offering rewards for new customer referrals. Word of mouth is a powerful marketing tool that costs nothing and can secure you new business opportunities.

Freshen Up Your Website

Every business should have a website. If you haven’t got one, you are missing out on vital sales opportunities. However, keeping your website regularly updated is essential. An out-of-date holding page or a blog that hasn’t been updated in over a year will make your company look unprofessional. You website is your virtual shop front, so keep it alive by regularly adding fresh content and images. Make sure too that your news page always has the latest updates on your activities, and don’t forget to link to your other social media platforms.

These five simple marketing strategies are achievable even on a small budget, but they are all extremely effective in attracting new business for your company.

What are the benefits of a Secure Sockets Layer “SSL”?

What are the benefits of a Secure Sockets Layer “SSL”?

Understanding SSL Certificates

SSL stands forSecure Sockets Layer and is an encryption technology that was originally created by Netscape in the 1990s. SSL creates an encrypted connection between your web server and your visitors’ web browser allowing for private information to be transmitted without the problems of eavesdropping, data tampering, and message forgery.

SSL is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with. SSL is essential for any site that sells goods or services as it ensures that all information handled stays private and secure.

To enable SSL on a website, you will need to get an SSL Certificate that identifies you and install it on your web server. When a web browser is using an SSL certificate it usually displays a padlock icon but it may also display a green address bar. Once an SSL Certificate has been installed properly on your webserver and deployed on your website or blog, then the URL changes from http:// to https://. e.g https://www.papainternet.com

If SSL is properly deployed, the information transmitted between the web browser and the web server (whether it is contact or credit card information), is encrypted and only seen by the organization that owns the website.

Millions of online businesses and individuals use SSL certificates to secure their websites/blogs and allow their customers to place trust in them.

Do I Need An SSL Certificate For My Website?

You’ve probably heard of 128-bit encryption, or seen the green address bar on some websites and you’re wondering whether you need an SSL certificate on your site?” The simple is; “yes, you need one”.
Most online shoppers are very careful and want to know that their information is safe. Using an SSL certificate provides three key benefits:

  • Encryption of sensitive data like credit card numbers and personal information.
  •  Some assurance to your customers that you are trustworthy.
  • Trust from Google and other web browser providers.

For an e-commerce site, you absolutely need an SSL certificate! As an online merchant, it is your responsibility to make sure the information you collect from your customers is protected. This will shield you and your customers by making sure that no one can intercept and misuse their personal and credit card information.

Your customers are providing you with very important and personal information that allows access to their hard earned money. If an identity thief gets access to your customer’s credit card information because you didn’t take the necessary precautions, it can be devastating to you and to your customer. Your customers need to know that you value their security and privacy and are serious about protecting their information.

More and more customers are becoming savvy online shoppers and won’t buy from you if you don’t have an SSL certificate installed.

If you have login forms on your site, then an SSL certificate is a must.

If your users enter a username and password to login to your site without an SSL certificate, an attacker can easily see their username and password in clear text. The hacker can impersonate your visitor to log into your site and cause havoc, but because users often use the same password on many sites (including their bank accounts), an attacker can potentially compromise many other accounts. If you let people store a password with you, you must take responsibility for protecting it, even if the security of your own site isn’t critical.
If you don’t currently use SSL, then your login forms are vulnerable and need to be protected.

Google and other web browser providers have already started highlighting websites without SSL certificates as “unsecured websites” to their online users. This labeling has got a serious knock-on effect on the performance of your website in Search Engine rankings and user experience.

Security is one of the biggest concerns your visitors have, preventing many of them from converting online. One of the key benefits of having an SSL certificate is the sign that you can display on your website indicating that it’s secure.

Over 60% of participants in a 2011 survey indicated they had not purchased something because one of these trust logos was not visible on the page. In addition to this, over 75% claimed not to have purchased something because they did not recognize any of the trust logos displayed.

It’s certainly clear that for purchases at least security has always been a key factor on checkouts and for most e-commerce websites this is already a must.

Where do I purchase an SSL certificate?

Great! So you’re now sure that you need SSL for website or blog; how do you know what type of certificate to purchase?
You can find the answers to all your questions about buying an SSL Certificate by following this link; Discounted SSL Certificates