Living in the digital world, a website is now a necessity for every business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. Your website will be the center of your company’s online presence. Through it, you can advertise your business around the Web on social networking sites and other online forums
1# Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home to go to your business premises.
2# Websites usually provide a map and directions to company`s shops or offices, so that visitors don’t have trouble finding your business location. This therefore helps potential customers to reach your business’s doorstep with ease and increase your sales in the process
3# Another important reason for having a website to represent your business is to give you credibility. By building a website, you are giving your business the opportunity to tell consumers why they should trust you. You can do this by proudly displaying testimonials from other satisfied customers that you have worked on before, on your website. Through this, half of the effort of selling your products to your new customers will be done for you without you lifting a finger
4# When you provide good service or product, positive word-of- mouth about your business is likely to spread which in turn, delivers more new business. It is easier to push this process along with a website because people can quickly check out your business on the internet to prove the claims they have heard.
5# One of the great things about the internet is that the size of your company does not really matter. A website will also help to give the impression that your company is bigger and more successful than it may actually be. There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field in the business world.
6# Websites are available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company’s business hours.
7# A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spent so much time wandering aimlessly in malls looking for stores that are available to shop in. Websites provide a solution to this problem, bringing the shops to you, in the comfort of your own home and let you shop for the products you’re looking for. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
8# With the advent of the internet, the world has now become a global village. Having a website and therefore an online presence allows you to market your business online to a vast number of people both locally and in other parts of the world. This helps your business to compete favorably with large multinational companies and bring in worldwide sales that would be impossible to generate with traditional marketing strategies like television or radio
9# Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain, small businesses forever
10# If you don’t have a website that you can refer potential customers to, they are going to assume that you are a small time company that does not take their business seriously. No one wants to trust a small, unserious company with anything, let alone their money. Once you establish this reputation it is going to be very hard to make sales.
The bottom line is, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain.
We at Papa Internet Services specialize in designing and creating responsive websites for businesses of all sizes. Considering the reasons above, we don’t see why your business should remain a small business forever just because it lacks a professionally designed website that your customers can trust.
Visit www.papainternet.com Today and join the table of big business with a new website that actually makes you money